About

About Ardent Gold

Ardent Gold helps individuals hold physical precious metals inside their retirement accounts, with a process built on independence, transparency, and care for the people we serve.

What we do

What we do

Ardent Gold coordinates the purchase of IRS-eligible precious metals for self-directed retirement accounts and arranges for those metals to be held at an insured, IRS-approved depository. At no point does Ardent Gold take possession of client funds or metals. Funds move between regulated custodians, and metals are allocated and held directly at the depository, where they are titled to the client's IRA.

Aaron Jensen, founder of Ardent Gold
Our founder

Founded by Aaron Jensen

Ardent Gold was founded by Aaron Jensen, who also operates Ridgewell Insurance, an independent life insurance agency. His work centers on retirement and financial protection, helping individuals make clear, well-informed decisions about their long-term financial security. Ardent Gold extends that work to precious metals, giving people a straightforward and transparent way to hold physical gold within a self-directed retirement account.

Our values

What we value

Transparency

We explain the process, the structure, and the costs plainly. You should always understand how your account works and where your assets are held, with nothing hidden.

Independence

Your metals are held by an independent, insured depository and titled to your IRA in your name. Ardent Gold never takes possession of your funds or metals, by design.

Guidance without pressure

Our role is to inform and walk you through every step, never to push. Whether or not precious metals are right for you, our goal is that you leave every conversation better informed.

Clarity at every step

You always know where your funds and metals are. Each stage is documented, so there is never a question about what is held or where.

Long-term focus

We treat retirement as the long-term commitment it is, helping you build a more balanced and resilient financial position rather than chasing short-term moves.

People first

The people we serve come before any transaction. We measure success by how prepared and confident our clients feel about their financial future.

Our mission

Helping Americans retire with confidence

Our mission is to help 100,000 Americans feel more prepared and more secure about their retirement. We believe that starts with clear information, honest guidance, and a transparent process people can trust. Every account we help open is a step toward that goal.